IBC 2017: NPAW adds to business intelligence portfolio | OTT | News | Rapid TV News
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Barcelona-based NPAW will be introducing the multivariate testing (MVT) solution SmartLab and its offline playback event tracking technology during IBC 2017.

youbora npaw 13 september 2017With the A/B testing tool, over-the-top (OTT) players, broadcasters, telcos and media companies will be able to test and optimise the performance of new releases, player configurations, set-ups, customer care strategies, UI/UX arrangements and content recommendation engines, with 360° visibility on customers’ reaction.

“In an increasingly fragmented market with recent M&A and partnership moves, video services cannot afford losing customers while they try new tactics on their platform,” said Sergi Vergés, COO and co-founder, NPAW. “Any department can have their own lab without risking the company’s performance.”

Besides, the big data and business intelligence (BI) company will be adding an offline playback event tracking tool to their video service monitoring platform, YOUBORA Infinity.

Targeting users’ growing demand to download video content directly to their devices instead of streaming over the web or an app, the tool enables streaming platforms to track events which occur independent of an Internet connection.

“People with offline preferences, from metro commuters to takers of long flights, won’t have data go unused and can still contribute to an enhanced user experience,” said Ferran Gutiérrez, CEO and co-founder, NPAW. “This will empower OTTs to incorporate offline flexibility into their content everywhere strategy.”