Play’s momentum stretches on in Argentina | VOD | News | Rapid TV News
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Since it launched eight months ago, Play’s video-on-demand (VOD) service has continued to grow steadily and has now exceeded 620,000 users.

cine ar play 13 september 2017According to Argentina’s public telco Arsat, the free VOD service added 33,000 new registered users in August, maintaining the pace of growth experienced in recent months.

“Over the last year, content visualisations have increased by 87%, totalling over three million plays since the platform was launched,” stated Arsat.

Such growth has been driven by Play’s multiscreen availability; since it launched its first smart TV app at the beginning of august, the Samsung platform has been downloaded over 50,000 times.

In addition, the service has now activated a transactional VOD (TVOD) platform which delivers Argentinean premieres eight weeks after the film’s release in cinemas. “ Estrenos, which is available both through the apps and the web-based platform, delivers premieres for the same price as theatres but on-demand,” said Rodrigo de Loredo, president, Arsat.