Spideo boosts personalisation for blim | OTT | News | Rapid TV News
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Televisa has chosen Spideo’s personalisation and content discovery solutions for its subscription video-on-demand (SVOD) platform blim.

blim plataforma 13 september 2017Using Spideo’s tools, blim subscribers will enjoy a more personalised experience, from the homepage through to the navigation of the platform, as well as smart and relevant suggestions for movies, TV shows and premium content.

Following the first implementation, solutions for mood discovery and advanced thematic lists will be deployed by Televisa to bring humanised and expert guidance within the service.

“We are very happy to work with Spideo and be able to bring an enhanced video experience to our users. Our collaboration has been seamless, from the very fast and easy integration to the end result which already makes a real difference in terms of transformation, engagement and exposure on the platform,” said Enrique Jaime, head of product at Televisa.

“In order to provide high quality recommendation services, you need smart and relevant data and powerful algorithms. We systematically create both so our technologies can help Televisa better understand their users and, consequently, increase views, engagement, retention, customer values and their content’s exposure,” added Thibault D’Orso, COO of Spideo.

Spideo’s technologies have been already deployed by other Latin American over-the-top (OTT) services such as CanalPlay, Arte, Fandangonow and Cinepolis Klic.