J:COM taps Ericsson’s to enable personalisation for next-gen service | Cable | News | Rapid TV News
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Japan’s largest cable system operator Jupiter Telecommunications (J:COM) is to deploy the MediaFirst TV Platform video-optimised cloud-based TV platform to power seamless TV experiences on its next-generation TV service.

ericssonjcom 12sep2017Designed to run over both managed and unmanaged networks, the new multiscreen TV service is designed to offer a raft of new features to J:COM’s 3.7 million subscribers across the country.

Ericsson will deploy the industry standard Reference Design Kit (RDK) in J:COM’s hybrid cable set-top boxes (STBs) as part of a plan to offer highly personalised, seamless TV experience on all screens and the ability to watch live TV and access content on-demand on any device. It will also offer a conditional access system to enable the delivery of Ultra HD content and aim to boost monetisation through content recommendation services.

The basic design phase will commence in Q4 2017 and the companies will solidify the development agreement subsequent to this. Commenting on the deployment, J:COM president Hirohiko Imura said: “Consumers have more choice than ever before and it is therefore imperative that we stand out from the crowd to remain competitive in an ever-cluttered TV landscape.

We believe that a seamless and personalised TV Everywhere service will enable J:COM to create that distinction. By deploying the Ericsson MediaFirst TV Platform, we will have access to a range of uniquely intelligent, high performance solutions that will help us to transform our television offering and strengthen our position at the forefront of TV innovation.”