A+E Networks has launched its first Facebook show, Bae or Bail, which so far has generated more than 24 million views to date.
Engagement has also been notable, with more than 230,000 shares and more than 35,000 comments.
A new episode of Bae or Bail will premiere every Wednesday. It features couples ready to test their partners’ dependability as they’re thrown into terrifying scenarios. Using hidden cameras, it captures the shocking, over the top, and hysterical reactions in each three- to six-minute episode.
“After launching just a year ago, 45th & Dean, our in-house storytelling digital hub, is at it again, creating engaging and exciting original content under the direction of Paul Greenberg, EVP, 45th & Dean, which produced the show,” said Sean Cohan, president, International & Digital Media, A+E Networks. “Facebook is the perfect home for these shows and we’re excited to contribute to the Watch ecosystem.”
A new Watch series, This Is How We Do It, will premiere in October. This puts grandparents and their 20-something grandkids together to chat about sex.