IBC 2017: Ericsson claims first with software-based, processing platform for contribution market | Infrastructure | News | Rapid TV News
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Ericsson has announced plans to launch what it says will be the industry’s first software-based, multi-application platform designed from the ground up for the contribution market with high quality, full performance video processing capabilities.

MediaFirstCP 8sep2017The MediaFirst Content Processing Ultra HD (UHD) TV decoder is attributed with answering a perceived growing industry need for greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive video experiences.

It is claimed to offer high bitrate, superior low-latency 4K HEVC decoding and future proofing flexibility in high dynamic range (HDR) and video over IP. In addition, its use of common off-the-shelf (COTS) servers with optional hardware acceleration is said to enable the benefits of cloud operation to contribution use cases, without compromising latency, picture quality or connectivity.

“This innovation will offer a way for contribution service providers to deliver revenue generating, immersive viewing experiences like UHD TV at an affordable cost,” remarked Arpad Jordan, Head of media processing and delivery, media solutions at Ericsson. “Better yet, they will be able to repurpose media processing applications and optimise cloud architectures.”

The first application designed by Ericsson for the platform is UHDTV HEVC contribution decoding. By pairing with its AVP HEVC contribution encoders, Ericsson says MediaFirst Content Processing provides the best end-to-end solution for UHD TV or HD HEVC contribution with optimal picture quality and latency. The solution supports either ASI or IP inputs and 4:2:0 or 4:2:2, 8-bit or 10-bit uncompressed outputs via industry-standard connections. Future applications will be designed beyond decoding to support emerging contribution use cases and enable a distributed cloud contribution architecture.