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Madrid-based Fractal Media is to release a white-label, end-to-end over-the-top (OTT) solution.

The video technology provider, focused on the Spanish-speaking markets, will present Fractal Atom at IBC 2017. The solution will deliver a fully-customizable OTT platform for content creators and distributors which aims to reduce deployment times and costs.

“Clients, such as themed channels, networks, or production houses, give us the videos or the live signals and we build an operative platform within six weeks,” explained Álvaro Alonso, managing director, Fractal Media.

The company claims Fractal Atom will be an efficient, scalable and effective end-to-end solution, which integrates the entire distribution business, including marketing services.

“Through Fractal Atom is possible to gather, in a single platform, all the necessary services to create, distributed and deliver a channel,” announced the company, which has offices in Madrid, London and Miami.

Fractal Media technology has been used, among other clients, by the Spanish daily El Pais to create a news video suite for smart TVs.