La Liga taps Perform Group to boost data value | Programming | News | Rapid TV News
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Spain’s football governing body is partnering with Perform Group to launch La Liga Official Data Centre, aimed to ensure the football competition maximises the use of games data across multiple channels.

real madrid ramos 07 september 2017Under the terms of the five-year agreement, La Liga will use Perform’s sports data collection, distribution and commercialisation expertise in the media, professional analysis and betting sectors, via Perform’s Opta and RunningBall data brands.

The partnership will allow La Liga to facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.

“The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels,” said Jacopo Tonoli, COO, Perform Group. “It gives La Liga control over their data rights.”

The agreement is an extension of a former deal with Perform’ Opta to provide data for coaching purposes through La Liga Mediacoach tools.

“This agreement deepens the relationship between LaLiga and Perform, two innovative brands,” said Melcior Soler, director of audiovisual, La Liga. “The La Liga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels.”