ITV enlists AWS Elemental for streaming | Infrastructure | News | Rapid TV News
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The UK’s leading commercial broadcaster, ITV, has selected AWS Elemental to modernise its streaming video capabilities.

itv 6 sept 2017AWS Elemental Live software is now deployed in ITV’s two playout centres, encoding high-quality streams to two ITV data centres where ITV online services originate. Those streams are encoded into multicast streams for online and connected devices before being provided to the content delivery network, with streams for syndication partners created and delivered at the same point in the workflow.

“Our old streaming technology was risky and prone to failures; the new platform’s inherent resilience largely eliminates that risk,” explained Tom Griffiths, director of broadcast and distribution at ITV. “We now have a system which is largely automated, and readily responsive to changes in requirements, which addresses our operational efficiency concern.”

He added: “The advanced capabilities afforded by AWS Elemental-powered video infrastructure position ITV to make the most of future opportunities as the network plans initiatives such as cloud adoption, dynamic advertising, high-efficiency video encoding and MPEG-DASH streaming.”