Cellcom attracts 150,000 subscribers to mobile TV service | IPTV | News | Rapid TV News
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Around 150,000 Israeli households are now subscribing to Cellcom’s TV service, the telecommunications operator has told the Tel Aviv Stock Exchange.
Cellcom TV 6 Sept 2017Israel’s largest mobile operator, Cellcom launched its over-the-top (OTT) TV service in December 2014. Rival mobile company Partner Communications has this year also launched an IPTV service, Partner TV, adding to the competition for Israel’s pay-TV market leaders Yes and HOT.

Cellcom has gained ground in the sector after media reforms ushered in Internet-based broadcasting of Israeli content. Its low-cost ‘quadruple play’ packages of internet, mobile phone, landline calls and TV introduced in April, has accelerated the growth of subscribers to the TV service, from 100,000 in October 2016 and 130,000 revealed in its second quarter results.

Commenting on the development, Nir Sztern, Cellcom Group’s CEO, said: “The rapid growth of our TV service continued and resulted in Cellcom reaching a market share of approximately 10% of the TV households in Israel, in less than three years. We thank our 150,000 households who chose Cellcom tv and joined Cellcom in generating and leading the revolution in the TV market”.