Venevision joins DirecTV’s Hispanic offer | Deals | News | Rapid TV News
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Cisneros Media Distribution has reached an agreement with DirecTV to add Venevision to the operator’s US Hispanics offering.

venevision directv 05 september 2017“This is another key milestone for Cisneros Media Distribution in the United States. In less than a year of its introduction to the US market, launching Venevision on DirecTV will ensure that our high quality and entertaining programming reaches all main US markets, attracting the Latino audience with a variety of shows and successful scripted formats,” said Marcello Coltro, EVP, Cisneros Media Distribution.

Venevision showcases a selection of Spanish-language programming from the catalogue of Cisneros Media studios for the Americas.

“The channel’s content diversity will appeal to a diverse multicultural audience. Cisneros has been defining the Hispanic television trends for over twenty years in the United States. We are planning to invest and expand Venevision as our main media outlet in the US,” stated Jonathan Blum, president of Cisneros Media.

With a strong focus on Cisneros’ latest telenovelas and drama series, Venevision will also host the Miss Venezuela pageant. The channel will be available on DirecTV en Español starting on 15 September.

“With Venevision on DirecTV, we are connecting our customers throughout the US with entertainment programming they love and that is relevant to their lifestyles,” added Hanny Patel, VP video marketing, AT&T, DirecTV’s parent company.