Venevision showcases a selection of Spanish-language programming from the catalogue of Cisneros Media studios for the Americas.
“The channel’s content diversity will appeal to a diverse multicultural audience. Cisneros has been defining the Hispanic television trends for over twenty years in the United States. We are planning to invest and expand Venevision as our main media outlet in the US,” stated Jonathan Blum, president of Cisneros Media.
With a strong focus on Cisneros’ latest telenovelas and drama series, Venevision will also host the Miss Venezuela pageant. The channel will be available on DirecTV en Español starting on 15 September.
“With Venevision on DirecTV, we are connecting our customers throughout the US with entertainment programming they love and that is relevant to their lifestyles,” added Hanny Patel, VP video marketing, AT&T, DirecTV’s parent company.