With HDR now established in the CE world as the key element advancing the development of Ultra HD TV, and OLED still the candidate for future flat panel display technology, Sony has revealed the pricing structure for its flagship product in the area.
When made available from late September 2017, the 77” BRAVIA OLED A1 4K HDR TV will be priced at approximately £19,999. The line from which the set derives also comprises 55” and 65” models all featuring the world’s first Acoustic Surface technology, giving the screen the speaker, and an edge-to-edge stand-less form factor.
The sets are designed to deliver a premium viewing experience with the superior picture quality and absolute black levels of OLED enhanced by a Sony 4K HDR Processor X1 Extreme, which extends the capability of OLED to deliver a 4K HDR picture.
The TVs support HDR10, HLG and Dolby Vision, which will be added via firmware update by the end of the year for viewing the growing library of HDR content. Sony says that the sets offer over 8 million self-illuminating pixels, with the BRAVIA OLED A1 4K HDR TV delivering what Sony claims is a significantly enriched visual experience with unprecedented black levels, rich and lifelike colour, dynamic contrast, blurless image and a wide viewing angle.
The BRAVIA OLED A1 4K HDR TVs are also powered by Android TV to bring films, TV shows and apps into the home. This allows viewers access to TV shows and timeless movies on Google Play Movies & TV, Netflix, Amazon Video and YouTube among others. Customers who purchase the new 77” BRAVIA OLED A1 TV or any other BRAVIA 2017 Android TV will receive a Google Play Bundle offering three-month Google Play Music access, a special booster pack from EA’s Real Racing 3, and the choice of one 4K Ultra HD movie from a blockbuster selection including Spider-man: Homecoming from Google Play Movies & TV.