Foxtel, Dendy launch on-demand distribution network | VOD | News | Rapid TV News
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Australian pay-TV network Foxtel and cinema exhibition company Dendy are joining forces to distribute niche feature and documentary films both theatrically and on-demand.

Australia Day film Jenny Wu 2 Sept 2017The deal will achieve a national footprint through a theatrical season at Dendy Cinemas and partnering exhibitors, followed by a premium on-demand season on Dendy Direct and Foxtel Store – one week after the theatrical release.

Australia Day, a Hoodlum production for Foxtel, will be the first title released under the new distribution model. The Kriv Stenders-directed film will appear in cinemas on 21 September and then be available one week later via ‘Express from Cinema’ in Foxtel Store and on Dendy Direct on 27 September.

“Dendy is the only vertically integrated business in Australia offering both exhibition and on-demand. It is therefore uniquely positioned to entertain a wider audience by combining the big screen experience of Dendy Cinemas and the national reach of our online movie platform Dendy Direct. This business model, which we are branding Dendy Marquee, will offer consumers more choice, accessibility and immediacy in the consumption of quality speciality content,” said Greg Hughes, CEO, Dendy/Icon.

Foxtel director of content Ross Crowley added: “Foxtel is excited to be part of this initiative to bring selected movies into Australian homes even sooner. We love going to the movies, and we love when the movies come to us. Australia Day is the perfect title to lead our expanded Foxtel Store offering, making a great Australian feature available to homes around the country one week after cinema. Australia Day joins thousands of movie titles available on Foxtel Store across IQ2+ and HD boxes”.

The film, premiered at Sydney Film Festival, was filmed exclusively in Brisbane with investment from Screen Queensland. It stars Matthew Le Nevez (The Kettering Incident), Shari Sebbens (The Sapphires, The Gods of Wheat Street), Sean Keenan (Glitch and Puberty Blues), Daniel Webber (The Punisher), Elias Anton (Barracuda), and Jenny Wu (Top Of The Lake, China Girl).

As the nation celebrates National Day with barbecues and beach parties, the movie interweaves the stories of three Australians from diverse backgrounds – 14-year-old Indigenous girl, April (Madden); 17-year-old Iranian-Australian boy, Sami (Anton) and 19-year-old Chinese teen, Lan (Jenny Wu, pictured).