Altibox’s services encompass transactional video-on-demand (TVOD), electronic sell-through (EST) and subscription VOD (SVOD) and the company found that manual processes to manage the supply chain simply were not keeping up given the growth in viewers, contract complexity, titles, user devices and platforms.
Mediamorph’s suite of products see use in streamlining the end-to-end content flow, from receiving titles and rights from content owners and third-party vendors, to pushing content to its storefront to calculating supplier settlement payments. Altibox has deployed several Mediamorph modules: connect data management, digital deals, offer management, digital supplier payments, and analytics. The integrated modules serve as the core data engine to Altibox’s content flows, connecting to all of its critical TV platforms.
“The rapid adoption of our service has been tremendous, but to get us to the next level of growth, we needed to look at those areas that were holding us back,” explained Altibox head of content and product strategy Hans-Bjarne Solheim. “The Mediamorph platform, which stood apart from other industry solutions, provides us the insight and control needed to meet our growth and revenue goals.”