YouTube refreshes desktop, mobile interface as Taylor Swift smashes viewing records | Online Video | News | Rapid TV News
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As it celebrated 12 years of more or less defining the online video market, YouTube has made significant enhancements to its interface, most particular within the now key mobile environment.

youtube 30aug2017The new apps and services are designed to give fans a new way to watch and get even closer to content and creators. Within the mobile app there is a new design to make the header white enabling content to take the lead, and YouTube has moved the navigation tabs to the bottom of the app so they’re closer to viewers’ thumbs. There are also new Library and Account tabs designed to give easy access to what people could be looking for.

Enhancing the gestures feature introduced earlier in 2017 that allows users to double tap on the left or right side of a video to fast forward or rewind ten seconds, YouTube is to experiment with a feature that lets viewers jump between videos with a simple swipe of the hand: swipe left to watch a previous video or swipe right to watch the next one. The players will soon be able to change shape to match the video format being watched, such as vertical, square or horizontal. Among other benefits, this will mean vertical videos with no black bars on the sides.

The mobile app now also incorporates a popular desktop YouTube feature whereby users can speed up and slow down the playback of a video. Enhancements on the desktop player itself include a new fundamental design intended to deliver what YouTube calls ‘a fresh, simple and intuitive user experience that lets content shine’. A new Dark Theme dims the background for those who wish to receive a more cinematic look.

“We know this is a lot of change, but we want to make clear that there’s one thing that stays the same: YouTube’s mission,” commented YouTube chief product officer Neal Mohan. “We’re here to give people a voice and show them the world – no matter what device they use.”

The news comes in perfect harmony with a ratings smash for the platform. Variety reports that a day after being uploaded to YouTube, Taylor Swift’s new single Look What you Made Me Do has set new streaming record, racking up more than 30 million views within the first 24 hours of release.