DPP creates guide to streaming for producers | Online Video | News | Rapid TV News
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The Digital Production Partnership (DPP) has published a guide underlining everything that content producers need to know about streaming live to online platforms.

brightcove 16 NOv sm 1Enabled by DPP Member company Brightcove, the 10 Things You Need To Know About Going Live Online guide is aimed at professional content producers who want to deliver their content live online. It aims to provide insight into which platforms they need to consider, how to get set up and how to deliver their content effectively. The guide also provides details of all the aspects of live streaming and online content that producers need to consider – from audience analytics through to rights and compliance.  Guidance on when live streaming is the most effective outlet for a specific piece of content is also included.

“The popularity of live streaming has been one of the major developments in media in recent years,” said DPP managing director Mark Harrison. “It’s happening partly because it’s so easy for consumers to do. But what about media professionals? Many producers feel unsure about what it means to contribute professionally produced live content to online platforms. This guide is here to help them.”

Added Brightcove EMEA VP Mark Blair: “As the consumer appetite for live online content expands – particularly in areas such as e-sports and premium live events – it becomes ever more critical for producers to have a good understanding about audience behaviour, and how to leverage that data in order to effectively engage, and monetise viewers across a diverse range of online platforms.”

The 10 Things You Need To Know About Going Live Online  guide follows on from similar guidance and advice for producers and suppliers delivering close-to-transmission in the UK by either file or lines. That aimed to provide greater clarity on how producers can manage the close-to-transmission deliveries as the deadline for completely tapeless transmission deliverables approaches.