Content set to drive OTT revolution | OTT | News | Rapid TV News
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While over-the-top (OTT) technologies continue to blur telecom boundaries, one thing remains clear for The Competitive Intelligence Unit analysts: content is, and will continue to be, king.

toy story 10 august 2017According to Gonzalo Rojon, director, ICT research, at The CIU, Disney’s latest move in the US - the launch of its own, standalone OTT service - indicates the future of the telecom and broadcasting industries.

“Recent changes in content consumption habits are driving video-on-demand (VOD) subscriptions and are forcing distribution and consumption models to radically change,” explained the Mexican analyst.

The analyst highlights recent data on the Mexican OTT market, where subscription VOD (SVOD0 users grew by 25% last year to reach 7.4 million.

While OTT services increase their bet on original content, traditional content producers look to their own distribution platforms, and well-established telcos and pay-TV operators complement their offerings with both original content and streaming services.

“Content programmers will continue exiting regular distribution channels to build their own OTT platforms, as HBO, FOX and Disney have done. And distribution-only services will create their own content, as is being done by Netflix, Hulu and Amazon,” added Rojon.

“Moves like Disney’s announcement are just the tip of the iceberg, as beneath the surface there many evolving strategies and partnerships that remind us that the content is still king,” he concluded.