Roku increases leading share of online video streaming media market | Online Video | News | Rapid TV News
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Extending its lead on esteemed rivals Amazon, Google and Apple, Roku is increasing its share of the streaming media player landscape, with 37% of streaming media devices owned by US broadband households choosing and using its device as of Q1 2017.

parks 23aug2017According to Parks in its industry Reinventing CE: Transforming Devices to Service Platforms report, Roku’s share is up seven percentage points on the same quarter a year ago. Of the other major players in this market, only Amazon's Fire TV had an increase in its share of installed base during the same timeframe. Amazon increased its share from 16% to 24% of US broadband households, moving it ahead of Google for second place in streaming media player adoption. Google's Chromecast now holds an 18% share of installed base, while Apple's share fell to 15%.

“Roku emerged early as a US market leader for streaming media players, and the company has held firmly to that position,” commented the report's author and Parks senior analyst Glenn Hower.

“Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99. A third of US broadband households own a streaming media player. The growth of the US OTT market provided consumers with unprecedented ease of access to video content. These streaming media devices make for quick and easy access to the top OTT libraries.”