Snap Inc may have disappointed Wall Street in its last financial quarter, but undeterred the company has joined forces with CNN for The Update, a daily news story offering the latest headlines.
CNN first appeared on the social media app in 2015 as an original Snapchat Disover launch partner and its new offering provides a rundown of essential news from its correspondents worldwide and bureaux, featuring five or more breaking news segments from CNN reporters.“We are introducing our brilliant cast of world-class anchors and reporters to a young audience in a smart, accessible way with The Update,” explained Samantha Barry, CNN executive producer for social and emerging media. “In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we're serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video.”
Snapchatters can find The Update in the Shows section of their Stories pages.
