BT Sport turns to Twitter with free streaming content to drive subs | Social TV | News | Rapid TV News
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As the football season gets into full swing, and with the need for it to get a return on its huge investment to show top class action, BT Sport has inked a live free streaming content deal with social media firm Twitter.

BT sport 21 Jan 2017Football results show BT Sport Score — designed to keep viewers up to date with the action from all the matches taking place across the UK — will now be available to anyone using Twitter in the UK, allowing the social media platform’s customers to sample a key highlight of BT Sport’s weekend line-up at no cost. The show will be streamed via @btsportscore on Twitter each Saturday afternoon and features a host of BT Sport pundits including former Celtic striker Chris Sutton, former Spurs midfielder Jermaine Jenas, former Wales international Robbie Savage and former England international Rachel Brown-Finnis.

This is another move by BT Sport aimed at making its content available as widely as possible. In 2016 it live-streamed on YouTube the Champions League final between Real Madrid and Atlético Madrid, the first time that the pinnacle of European club football the Champions League final had been streamed live on a social media platform. It also announced what it claimed were world-first innovations of the final weekend across Snapchat, Twitter, Facebook, Instagram and Vine. BT repeated the offer for this year’s final and also the UEFA Europa League final.

Commenting on the move, Simon Green, head of BT Sport, said: “We’re delighted to be showing BT Sport Score live on Twitter. This provides Twitter users with a great chance to sample our strong programming, who will be able to watch football news and scores as they come in, whether they are at home or on the move. Innovation is at the heart of BT and we look forward to working with Twitter.”

Theo Luke, director of EMEA sports partnerships at Twitter, added: “BT Sport's innovative approach continues to transform the experience for fans on Twitter, a place where football conversation is happening live in real time every day. We're extremely excited to collaborate with them to ensure fans on Twitter don't miss a moment of the Saturday afternoon action.”