4C Insights reaches $1BN in media spend | Ad Tech | News | Rapid TV News
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Software-as-a-service (SaaS) platform provider 4C Insights has passed the milestone of $1 billion in annual media spend across its cross-channel advertising platform.

It also unveiled its Pacing Dashboard, a tool using machine-learning to optimise expenditure over the course of a campaign.

During the first half of 2017, 4C saw a 60% increase in customer growth with more than 1,200 brands, agencies and media companies running on its platform. Recent client acquisitions include Camelot, Dollar Shave Club, Gametime, Group IMD, Havas Worldwide, Modus Direct, and Pocket Gems.

“We are thrilled with and humbled by 4C’s recent growth; it is a testament to the value our clients gain from our technology,” said Lance Neuhauser, CEO of 4C. “Marketers want to understand their audiences and reach them across channels with impactful creative, especially through video. Through our stellar team and by working with great partners, we are making this future a reality.”

The new release meanwhile is the latest in a series of product launches this year, including the 4C TV suite. By enabling marketers to automatically manage budgets across multiple social, mobile and video properties, the 4C Pacing Dashboard enables multichannel marketing at scale. The company said that, per TechValidate, 73% of clients using 4C reported savings of 3 hours or more per week and 80% increased sales by 10% or more.

4C has delivered tremendous results for our e-commerce programme, allowing us to increase in social investment of 120% and see ROI increases on campaigns of up to four times the average,” said Bryan Benavides, director of Digital Marketing at Abt Electronics. “We are keen to expand into additional channels with 4C as its vision for multiscreen marketing is spot on with how we want to engage with our audiences.”