Channel 4 engages Accedo to extend All 4 VOD service to Now TV | VOD | News | Rapid TV News
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Video experience company Accedo has been employed by the UK’s fourth largest broadcaster, Channel 4, to take its redesigned All 4 video-on-demand service to additional platforms such as Now TV on Roku.

accedoall4 15aug2017Accedo says that its work with Channel 4 builds on a long history of collaborating on the design, development and launch of multiple big screen implementations of the broadcaster’s non-linear TV products. The updated All 4, initially launched on Fire TV last year, is now available across the UK on Now TV/Roku, Samsung connected TVs, Amazon Fire, PlayStation 3 and 4, Freeview Play and the Freesat DTT service.

The Now TV user experience was developed using the recently released Roku SDK 2.0 development tools, which are claimed to provide more flexible ways of enabling the creation of innovative and custom user experiences. Combined with its own range of solutions and experience, Accedo was able to build a bespoke offering for Channel 4. “A great user experience is crucial for any video content platform, and building something which not just looks good and works well but makes the user feel truly engaged and immersed is key to a platform’s success,” explained Accedo international SVP Adam Nightingale. “It is refreshing when customers, such as Channel 4, place a great deal of importance on getting the UX right from the outset. The result is an extremely appealing service which we’re delighted to have worked on so closely with Channel 4.”

“Our viewers are increasingly consuming content on a wide range of devices alongside the traditional linear programming model,” added Channel 4’s director of strategy and technology Keith Underwood. “For us it is extremely important that we deliver great content in a compelling way to as many devices as possible, where we know we have viewers with a huge appetite for high-quality, public-service content. Having a dedicated team of technical Accedo staff on hand to work with us to develop and deliver this service is extremely valuable. It gives us insights, agility and a development velocity that we need in this fast-growing market.”