In addition to using Wazee Digital Core as a central media asset management solution for its content, USA Swimming has made that content available for licensing through Wazee Digital Commerce.
Buyers such as filmmakers, broadcasters and advertising agencies go to Commerce to search for and purchase clips to use in their projects. USA Swimming expects to simplify licensing, streamline fulfilment of content requests and expose the organisation to more potential buyers, it said.
"Our aim is to make our video content more accessible for USA Swimming stakeholders and to streamline our licensing process," said Nailah Ellis Timberlake, manager of USA Swimming Productions. "We are committed to continuing to invest in new video technologies, and this is a tremendous opportunity to extend our reach and share engaging branded content."
Since the beginning of the year, USA Swimming has been using Core to store and manage its archive and Wazee Digital licensing services to copyright all race videos, team footage and other promotional materials it creates. Now USA Swimming is licensing and distributing those assets through Commerce. USA Swimming stakeholders, such as media outlets and sponsors, can visit Commerce to browse the USA Swimming library and preview and purchase footage to use in their promotional projects.
"We've honed our content and licensing solutions over many years of working with the best-known sports properties in the world, and I'm pleased to count USA Swimming among them," said Mike Arthur, vice president of sports and live events at Wazee Digital.
"As we enter this new phase of engagement by deploying Commerce, I'm confident that USA Swimming will not only see improvement in their ability to generate revenue, but they'll spend less time addressing content requests in the process."