Aiming for better performance and customer support, as well as improved cost-savings, Cinesoft has turned to Limelight Networks to provide a content delivery network (CDN) to support its diverse business-to-business and consumer over-the-top (OTT) services.
The company says that it needed a new CDN to boost its OTT business, which includes the fast-growing Cinehome service that provides Indian content for a global audience; the Cinehome OTT platform as-a-service; and Nexgenmedia, a user-generated content platform.Through the Limelight Orchestrate Platform, Cinesoft will be able to deliver broadcast-quality content on any device to its growing global audience. In addition, it is working closely with Limelight Advanced Service Architects team to address any challenges they encounter and for ongoing support.
“Customer support is by far the most important thing to us. Limelight is always responsive, and we know they’ll get to the root cause of any concern we have and come up with a solution quickly,” explained Cinesoft managing director and CEO Anil Nair. “Plus, our customers demand a broadcast-quality experience and Limelight helps us provide high performance with low buffering rates.”
“OTT video is taking off in India and Cinesoft has a great business model with growing online traffic in its B2B and B2C businesses,” added Limelight Networks vice president, global marketing Nigel Burmeister. “We’ve upgraded our infrastructure and added capacity to support the diversity of use cases and to best support the local market. By deploying our CDN, Cinesoft customers are assured of a quality experience and Cinesoft benefits from Limelight’s global infrastructure and expertise.”
