Meredith upgrades US TV station footprint with Avid | Broadcast | News | Rapid TV News
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US broadcast and media group Meredith Corp has chosen to standardise its workflow on Avid’s MediaCentral Platform.

Meredith 9 aug 2017Over a six-year period, Avid will upgrade ten local TV stations, install new Avid workflows at two additional stations, and enable Meredith to migrate to a virtualised environment, reducing costs and boosting efficiency while also benefiting from the advantage of adopting a common platform across the enterprise.

Meredith's Local Media Group includes 17 owned or operated television stations reaching 11% of US households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 — including Atlanta, Phoenix, St Louis and Portland, Oregan — and 13 in top 50 markets. Its stations produce 700 hours of local news and entertainment every week, delivering 24/7 news coverage on digital, mobile and broadcast platforms.

Faced with the pressures of operating in a digital environment, Meredith needed to upgrade its aging infrastructure and reduce expenditures. A mix of disparate news production equipment at different stations made technology upgrades, support, training and planning complicated and expensive.

Meredith’s enterprise-wide adoption of Avid’s MediaCentral Platform will give it a single platform across the enterprise and will support planned upgrades every two years. Stations gain tools and workflows for enterprise-wide search and content sharing, and for embracing social media.

“Avid is a leader in the broadcast news industry and has been a trusted partner for many years,” said Larry Oaks, VP of technology at Meredith. “By standardising on Avid’s platform, we have a one-stop shop for all our technology, support and training needs across our newsrooms, which will enable us to reduce costs, save a great deal of time and effort, and give us the tools we need to succeed in today’s digital environment.”