9Now seeks to capitalise on popularity with ad campaign | VOD | News | Rapid TV News
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Australian free-to-air (FTA) network Nine has launched a TV ad campaign to promote its 9Now video-on-demand (VOD) platform as the service celebrates passing the four million registered user mark.

9 Now new logo 9 August 20179Now has achieved a unique audience of 2.35 million, making it the most popular of the VOD services from Australia’s commercial broadcasters, according to Nielsen data.

“Nine has led the Australian television industry in asking consumers to sign on and this data is hugely important for both a better consumer and advertiser experience,” said Nine's chief digital officer Alex Parsons.

“We have smashed through the four million sign-up mark, and this represents not only another important milestone in the growth of our broadcast video on demand business but also our broader data strategy. We are also heartened to see our unique audience continuing to grow in the Nielsen Monthly Online Ratings.”

The 9Now branding has also been redesigned, with talent from the network working to promote it. The first ad features the host of The Block, Scott Cam, and this year’s Blockheads.

Niamh Collins, general manager of video at Nine, said: “This rebrand and broader marketing campaign will help 9Now reach a new level of growth and help consumers realise the many different platforms Nine’s content is now available on”.