Eros in discussion with VOD giants | VOD | News | Rapid TV News
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Bollywood studio Eros is holding initial talks with streaming giants Amazon, Apple and Netflix in anticipation of a content deal for its film and music library, according to local reports.

eros international media 8 August 2017The Eros International Media library now comprises more than 3,000 Indian films, including Hindi blockbusters Bajrangi Bhaijaan, Dabangg and Bajirao Mastani. As well as Bollywood content, a range of regional Indian movies also form part of the Eros catalogue.

The US video streaming companies are all seeking to boost their local content offering in one of the fastest growing digital video markets, trying to seek advantages against the competition.

India’s Economic Times that said a deal could be worth around $1 billion, with a source telling Reuters that Eros began exploring options for its content library at the start of 2017.

Amazon, Apple and Netflix all refused to comment on what they claimed were speculative reports.

Eros’ New York-listed parent company currently faces a lawsuit for allegedly exaggerating the subscriber base of its video streaming platform Eros Now. Its Indian subsidiary said it was "not privy to any strategic discussion" Eros International PLC might be involved in.