Kantar integrates Facebook data into social TV measurement tools | Social TV | News | Rapid TV News
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Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.

facebook tv 8 august 2017The enhanced capabilities of its newly renamed Kantar Social TV Ratings tool is designed to deliver a more comprehensive picture of social TV engagement. Clients can now see counts of posts, likes, comments and shares across the Facebook platform as it pertains to TV programmes.

“Working with Facebook to incorporate this data strengthens our service and provides clients with a more complete view of TV’s impact in social media channels,” said Carlos Sanchez, director of Social TV at Kantar Media.

Similar to the existing Twitter reporting, clients are able to drill down at a granular level to view data by demographics such as age and gender.

Jenny Woods, social media research lead at the BBC, and client of Kantar Media, added: “Facebook data is a very exciting addition to the BBC’s social listening. For many areas of the business, Facebook is our most popular channel but the majority of our insight around audience chatter is coming from Twitter alone. Facebook data will allow us to gain a more complete view of social TV.”