Easel TV updates OTT enablement platform | Infrastructure | News | Rapid TV News
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Easel TV has added functionality for its Suggested TV service, providing content owners with an off-the-shelf platform to create their own OTT or VOD service.


Suggested TV provides an end-to-end direct-to-consumer service for its clients, and has now added SVOD integration with client CRM systems for remote entitlements; new versions of the mobile apps with picture-in-picture, search and Chromecast enhancements; an updated TV app UX with progress indicators, new product page, seamless deep-linking; reporting enhancements for usage monitoring (anti-piracy); support for Google Analytics e-commerce and tag manager and support for Facebook Pixel tracking; and watchlists.

“We have focused on quality of service and features that help our clients build an audience,” said Joe Foster, CEO of Easel TV. “Recent features also provide scale and robustness for global rollout of services across a multitude of devices. This allows content owners to get to a huge audience quickly and reliably – vital aspects of a sustainable industry grade OTT service. This new functionality builds on an already impressive set of cloud and device features that make up the Suggested TV service. Our objective is to provide all essential features of an OTT service in one place, capable of being delivered to market leading consumer devices globally.”