fuboTV scores content chief | OTT | News | Rapid TV News
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US sports-first streaming service fuboTV has appointed Ben Grad as North American head of content strategy and acquisition – a new position at the company.

ben grad fubotv 4 aug 2017Grad will be responsible for content acquisition strategy, packaging, affiliate relations and contract negotiations with fuboTV’s North American content partners. Additionally, he will spearhead the company’s development of a viewership analytics platform, and will provide content-related insights and direction for fubo’s business development, product and marketing efforts.

Grad joins fuboTV after a decade at Verizon, most recently as its executive director, content strategy and acquisition. He successfully led efforts for Verizon with major content providers and sports rights holders, managed financial and strategic analysis for key content-related initiatives at the company, and helped drive the development of Verizon’s multi-platform video offerings.

“Ben’s deep industry insight, energy and proven track record is the perfect addition to fuboTV’s pioneering sports-first service,” said CFO Joel Armijo. “We're thrilled to have such an accomplished and respected executive joining our ranks and leading our North American content strategy efforts.”

Prior to joining Verizon in 2007, Grad was head of strategy at Fuse, where he assessed programming and new business opportunities, as well as a member of Time Warner’s Corporate Strategic Planning Group, where he developed and analysed new digital distribution opportunities for multiple divisions. He previously negotiated partnership agreements and developed strategy with eLabs, Universal Music Group’s digital group.

Grad began his career at Marakon Associates, a strategy consulting firm. He holds a bachelor’s degree in economics from Princeton University, and an MBA in finance and marketing from The Wharton School of the University of Pennsylvania.
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