Disney, the Kardashians lead choice for Hispanics | Media Analysis | Business
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Though it may be unsurprising that Univision and Telemundo are the preferred networks for US Hispanics, research by Viant has revealed that Disney networks and the Kardashians’ shows are also at the top.

millennials 01 august 2017According to the Time Inc technology company, Univision and Telemundo are the top networks among Hispanic millennials, but Disney is also among the top-rated networks. Hispanic millennials are 10% more likely than non-Hispanic millennials to watch the Disney Channel, Disney XD and Disney Junior US.

Hispanic millennials are particularly obsessed with the Kardashians. When it comes to TV shows, Hispanic millennials are 11% more likely than non-Hispanic millennials to watch Keeping up with the Kardashians. The research has also noticed a focus on family and celebrity shows like Phineas and Ferb and TMZ Live.

When it comes to interaction with brands through other channels, Hispanic consumers are more open to do this on social media. According to the report, nearly 50% of Hispanic shoppers reported they had either discussed a brand online with others or used a brand’s hashtag in social messaging compared to 17% of non-Hispanic shoppers.

“The US Hispanic population is comprised of 59 million people, with purchasing power north of $1.5 trillion a year. And with more than 40% of Hispanic Americans in the millennial age group, the Hispanic millennials are now a driving force of the US economy,” concluded the report. “By approaching TV through a bicultural lens, brands can build rich cultural insight and successfully reach Hispanic millennial consumers.”

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