Brazil’s Oi adds VOD in broadband bundles | VOD | News | Rapid TV News
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By partnering with major programmers such as FOX, Viacom and HBO, Brazilian operator Oi has added video-on-demand (VOD) features to its broadband packages without pay-TV.

oi play 29 07 2017Looking to add an entertainment layer to its basic convergent offerings, Oi has enabled access to Discovery Kids Play, Sony’s Crackle, Watch ESPN, FOX Premium, HBO Go, Viacom’s Noggin and Coleçao Oi, the company’s video-on-demand (VOD) catalogue supported by the content aggregator Vubiquity.

The services will be available as if they were part of a pay-TV convergent package. The company has launched three offerings (basic, medium and top) with different VOD content in each.

The on-demand features have already been tested in a number of local markets and have now been released throughout the country except for Sao Paolo, where Oi has no fixed network of its own.

Speaking to Tela Viva, Ermindo Cecchetto, director for convergence, Oi, said the strategy targets the 14% of Oi broadband homes which are not yet subscribed to a pay-TV package.

“They don’t have pay-TV, and therefore have no content. But video consumption already represents 60% of broadband traffic in our households,” he said. “This content will be an open door for TV.”