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Aiming to enable new and younger audiences to experience and engage with the Olympic Movement 365 days a year, Discovery Communications and the Olympic Channel have unveiled a new partnership.

The agreement covers 50 markets in Europe and will enhance Discovery’s Eurosport division’s ambition to deliver live coverage of the Olympic Games with ‘compelling’ content. From 2 August, fans will be able to see Olympic Channel-branded programming hours and content launching on Eurosport and Eurosport Player with Eurosport presence on the official Olympic Channel which is available worldwide via mobile apps for Android and iOS devices. It will also offer an Olympic Channel digital portal on Eurosport.com; and digital amplification of content through dedicated presence on Eurosport’s local Facebook pages and Twitter handles.

Eurosport will produce new and exclusive original content for sports fans across all platforms, as well as access to localised content, original series, news and other engaging features. The Olympic Channel will promote Eurosport’s platforms, with its coverage of live sporting events and the Olympic Games.

Commenting on the partnership Jean-Briac Perrette, Discovery Networks International president and CEO, said: “This long-term partnership with the Olympic Channel raises the bar in terms of delivering the very best Olympic stories to more audiences in the most accessible way. For Eurosport, the Olympic Games is always much greater than two weeks of sport. Establishing a long-term partnership with the Olympic Channel to produce, distribute and showcase the very best Olympic content will significantly strengthen our ongoing programming that will keep the Olympic flame burning all year round.”

Added Mark Parkman, general manager of the IOC’s global Olympic Channel: “We are thrilled to partner with Eurosport to bring audiences closer to the Olympic Movement through a more personalised experience through the Olympic Channel. As we approach our one-year anniversary, this new partnership is an important step as we continue to grow and expand the platform across the globe with localised versions further enabling fans to discover, engage and share in the power of sport and the excitement of the Olympic Games.”

The move comes weeks after Discovery announced that it was partnering with Italian telco TIM to launch an exclusive new channel for mobile and broadband customers.