Based on the success of Lifetime’s franchise Dance Moms on YouTube, A+E Networks is prepping a new short-form series, Chloe Does It!, starring Chloe Lukasiak from Dance Moms.
The A+E Networks in-house digital agency 45th & Dean will produce eight episodes of the spin-off to run exclusively on YouTube first. Two episodes will premiere each week on Lifetime’s YouTube channel starting on 24 July, and will then air on linear from 8 August leading into the new season of Dance Moms on Lifetime.
Chloe Does It! is inspired by Lukasiak and her massive social media following. Viewers will get an exclusive look into Chloe’s life – everything from a film audition, a whirlwind tour of NYC, a sleepover with her best friend, a behind the scenes tour of the Pittsburgh Zoo and more. Chloe will also answer questions that fans leave in the comments on YouTube after each episode goes live via response videos.
“45th & Dean, our in-house storytelling digital hub, has been on a tear since opening our doors over a year ago,” said Paul Greenberg, EVP and GM at 45th & Dean and FYI. “This new series designed for the YouTube viewer is a great next step in our evolution and we could not be more pleased. For the fans of Dance Moms and Chloe, this will be the ultimate experience to connect with one of their favourite members of the TV franchise in an interactive and collaborative way.”
Lifetime’s YouTube channel recently surpassed 1 million subscribers, and Dance Moms videos have generated more than 90 million total views in 2017 to date.