In the absence of an official English Premier League channel, Spain’s La Liga is leading the way on YouTube among other major European football competitions.
With over three billion visits, content related to La Liga’s first and second divisions has drawn 1.5 million people to subscribe to the league's online video channel.
Managed by Mediapro and thanks to its exclusive rights to the competition, the YouTube platform has become a popular destination on which to watch the Spanish championship. According to a report published by Palco23, a site specialising in sports’ economics, La Liga has seen a 30% increase in YouTube subscribers, adding almost 400,000 new followers last season.
With over 1.5 million subs, the channel has more followers than Germany’s Bundesliga (over one million subs), France’s Ligue 1 (600,000) and Italy’s Serie A (350,000). The English Premier League, which usually leads the social media rankings, has no official YouTube feed.
The report on La Liga’s subscribers also points to the international community of followers, as 49.46% of the subs are based in the Americas, 32.41% in Europe and 12.85% in Asia. By country, Spain, Mexico, Brazil, the US and India are the territories with highest number of La Liga YouTube subscribers.
As for content, it’s no surprise that the most watched video is El Clasico’s highlights, with over five million views, and Real Madrid’s celebration after winning La Liga (1.6 million views). Most of the videos (65%) were watched on smartphones, 21% on computers and 8% on tablets.