AP teams with Red Bull Media House for premium sports, music and lifestyle content | Online Video | News | Rapid TV News
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Red bull mediaThe Associated Press and Red Bull Media House have entered a collaboration designed to allow AP clients to access a curated mix of sports, dance, music and lifestyle video and images from the world of Red Bull.

Each week, AP Video Hub and AP Images will offer registered clients 15 or more curated content items representing the very best of Red Bull Media House’s content portfolio. At present, Red Bull Media House collates content from motorsports such as the FIA World Rally Championship and Red Bull X-Fighters (Freestyle Motocross); cliff diving, big wave surfing and kite boarding; UCI MTB World Cup mountain biking, plus freeride competitions, hard enduro events, skateboarding, and more.

Content from projects including Red Bull Mind Gamers, hip-hop battling at Red Bull Batalla de los Gallos, Neymar Jr’s 5 football tournament and behind-the-scenes footage from the world of Formula 1 racing will also be shared.

The AP Video Hub was launched in 2012 to address the increase in demand from online publishers for video news. The platform gives AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive.

Commenting on the deal with Red Bull Media House, AP director of business development and partnerships Paul Shanley said: “The Associated Press has been on a mission to bring the widest possible selection of curated video and photo content to our clients. Highlights from Red Bull Media House’s video and photo libraries will add a new thrilling dimension to our existing sports and lifestyle content.”