Formula 1, Tata issue challenge for digital, mobile video features for fans | Mobile | News | Rapid TV News
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Tata Communications has issued an Internet of Things (IoT) themed challenge for Formula 1, asking the F1 and technology communities to come up with ideas for solutions that could enhance the trackside experience for fans at each Grand Prix.

formula 1 17 July 2017“Fans at home are able to enjoy an immensely rich Grand Prix experience by using technologies such as Ultra High Definition (UHD) video, complementing the live action on TV with stats and videos on formula1.com, and engaging with other fans in real-time on social media,” said Julie Woods-Moss, Tata president and chief innovation and marketing officer. “As Formula 1 explores opportunities to transform the sport through digital technologies, we look forward to seeing how the trackside experience could be made more captivating for F1 fans through cutting-edge IoT-enabled mobile apps and real-time data analytics.”

“We want to see how through IoT solutions we could enhance the F1 racing experience for the millions of fans who attend the Grands Prix all over the world – from before they even arrive at the track till the end of the race weekend,” added John Morrison, CTO of  Formula 1. “Through a mobile app connected to sensors at the track, fans could tune into customised live video feeds based on their favourite team or driver, take part in live polls and synchronised cheering, and interact more seamlessly with other fans on social media. Fans’ emotions could also be tracked to create aggregate emotion charts on large displays at the circuit, creating a more interactive, immersive and thrilling race experience.”

The Grand Prize of the F1 Connectivity Innovation Prize is a cheque for $50,000. In addition, one person from one of the three winning teams of the challenge will be given a special prize: they will get a chance to work alongside the technical team of Formula 1 at a Grand Prix of the winner’s choice for a behind-the-scenes experience.