US comms giant AT&T has announced plans to improve its video offer with more features, innovation and entertainment options.
Beta testing of the new platform, including cloud DVR feature, available for invited DIRECTV NOW customers, will begin within weeks. In addition to a range of channels in both HD and Ultra HD, the service will have on offer up to 30,000 titles on demand. Access will be possible throughout the US, either via satellite, mobile or wired internet connection.
“We all want easy and quick access to our content, regardless of where, when or on what device we watch it,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “By developing for a single video platform, we’ll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch — TV, phone or tablet.”