Lookhu launches celeb-focused OTT service | OTT | News | Rapid TV News
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Lookhu has launched its premium service, which includes niche, short and long-form original content from celebrities and top social influencers.

rayJ 14 july 2017Programming will also include live sports, international programming and live news, in addition to content in Spanish, covering sci-fi, children’s programming, comedy and horror.

The launch features exclusive content from celebrity influencers such as Ray J, who will be releasing the original series Raydemption, in collaboration with Troniks Music Group. This will serve as a visual album for Ray J’s release of the same name. Lookhu has also secured additional deals with Justin Bieber, Snoop Dogg, DJ Rob and Designer Doubt.

“Our goal is to become the go-to platform for the millennial viewer and others. We plan to continually expand the original content and interactive programming libraries on our platform, in addition to licensing this content to other platforms. We envision the artists and influencers that create short form content for LookHu to expand their reach into TV shows and movies,” said Byron Booker, CEO and founder of Lookhu. “We are actively working with production companies to find the right projects to achieve this goal, and see ourselves as the platform for users who want affordable, niche programming and don’t want to pay absurd prices for content they don’t want.”

Lookhu packages range from $2.99 to $9.99 per month, and users can subscribe or unsubscribe on a month-to-month basis.

“We'll have a diverse array of content like other streaming platforms. However, niche packaging is one of our key content differentiators,” said Booker. “In addition, we are paving the way toward the first interactive content. We are creating short programming that utilises social influencers and is reaching out directly to those influencers to get them involved. We are also allowing the audience of those influencers to respond to that programming in real-time which has not been done before.”