QYOU, Ericsson sign content distribution deal | Infrastructure | News | Rapid TV News
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Curated online video content provider QYOU Media has inked a distribution agreement with Ericsson that brings its programming to the Ericsson Unified Delivery Network (UDN) ecosystem.

qyou 14 July 2017The content will target a millennial audience on tens of millions of connected TVs and set-top boxes (STBs).

Ericsson’s UDN was established in 2016 as an alternative to traditional content delivery network business models, by leveraging Ericsson’s global service provider partnerships. The UDN ecosystem helps service providers, content providers and IPTV providers worldwide to offer optimised delivery of over-the-top (OTT) services and high quality video content.

Ericsson will deliver ad-supported QYOU content over UDN to existing customers, while QYOU will add localised content to new connected devices and new markets. Ericsson will also distribute The QYOU app on connected TVs and STBs.

“Many of the world’s largest service providers and content providers use our UDN ecosystem to deliver content to connected customers around the world,” Marcus Bergström, director of UDN Programme and Strategy at Ericsson. “With many millennials opting for skinny bundles or free short-form content online through social media, there is an opportunity to use our network to add value, and to monetize the content that clearly appeals to this hard-to-reach market segment. QYOU’s best-of-web content will provide our partner and customers with a ready means to attract and retain younger subscribers.”

Curt Marvis, CEO and co-founder of QYOU, added: “More and more TV providers are recognising the need to match millennial tastes with millennial programming. We strongly believe that digital-first content, expertly curated and packaged, has a home on television’s multiscreen landscape. Hot on the heels of our expanded distribution into 17 million homes with TATA Sky in India, comes this deal that has the potential to deliver QYOU to hundreds of millions of subscribers globally. Partnering with Ericsson, one of the leading companies in the content-delivery industry and as part of a broader ecosystem that now encompasses 55 content providers and 40 service providers around the world, is another step to bringing web-first content to a wider audience, and showcasing its monetization potential.”