Showtime is set to enter the Indian market following an agreement between CBS Corp and Indian video streaming platform Hotstar.

Hotstar already has content agreements with the major US studios Disney, Fox and HBO, with original content such as Game of Thrones. It also carries international sports content including English Premier League football, Bundesliga, F1 motor racing and tennis. Its premium service, costing INR199 a month, was launched in April 2016.
“Over the last year, we have established Hotstar Premium as the most exciting destination for American TV shows and movies in India on demand,” said Hotstar CEO Ajit Mohan. “We are clear that we are building Hotstar Premium as the most compelling subscription service that will showcase the best story tellers from around the world.”
Competition in the Indian streaming market has heated up in the past year with the launch of global powerhouses Netflix and Amazon Prime Video.
CBS Studios International president and CEO Armando Nunez said: “We are thrilled to be partnering with Hotstar to bring critically acclaimed programming from Showtime to Indian audiences.”
The US studio has also agreed Showtime distribution partnerships with Fox Networks Group in Asia, Canal+ Group in France, Sky UK, Germany and Italy, Bell Canada, Stan Australia, and Movistar Spain among others.