Nearly four-fifths of LATAM connected homes watch OTT video | OTT | News | Rapid TV News
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bb ott america latina 14 july 2017A report from Business Bureau has revealed that almost eight in ten connected households regularly use online and over-the-top (OTT) video platforms.

According to the fourth edition of the New Media Essentials report, 77% of connected Latin Americans watch content online, nearly half of them through a notebook. One in three prefer to use a smartphone, 31% use a smart TV and 21% a tablet.

Latest reports from the Internet World Stats have established Internet penetration in Latin America at around 60%.

Unsurprisingly, Netflix is the most subscribed to paid OTT service, with a 38% share of the subscription video-on-demand (SVOD) market. Almost 60% of Netflix’s subscribers find in account sharing an important reason to pay (and share) the service.

Following Netflix, the Business Bureau report found that América Móvil’s Claro video is the second most used SVOD service, subscribed to by one in ten SVOD clients. Third is the kids-focused Baby TV, with a 4% market share.

The full report, which has analysed over 500 OTT and online platforms, including transactional and free services, focused on Latin America’s seven largest markets: Mexico, Brazil, Argentina, Colombia, Venezuela, Peru and Chile.