At IBC 2017, 4K 4Charity Fun Run showcases diversity | OTT | News | Rapid TV News
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AWS Elemental has announced the next 4K 4Charity Fun Run, to take place on Saturday 16 September in Amsterdam as part of the IBC 2017 Conference and Exhibition.

amstelpark 13 july 2017Participant registration and sponsorship opportunities are now available at All proceeds from 4K 4Charity Fun Run Series events benefit non-profit organisations that support increased diversity and inclusion initiatives.

The 4km (2.49 mile) running and walking event begins at 7.30am and winds through Amsterdam’s historic Amstelpark. After completing the course, participants can celebrate over light snacks and beverages.

“We’re pleased to support the 4K 4Charity Fun Run and honoured to help our industry community build awareness and raise funds for the vital cause of diversity and inclusion,” said Mike Crimp, CEO at IBC. “The fun run has established itself as an IBC tradition and a can’t-miss opportunity for individuals and companies to celebrate our industry, enjoy the beauty of Amsterdam and share their good fortune with worthy non-profit beneficiaries.”

Since the inaugural 4K 4Charity Fun Run event took place at IBC in 2014, the series has raised more than US$450,000 in gross proceeds for non-profit organisations and has attracted nearly 4,000 participants. With the endorsement of IBC, the September event will raise funds for global non-profit partner Heifer International, which links communities and helps bring sustainable agriculture and commerce to areas with a long history of poverty, and local non-profit Stichting NewTechKids, an Amsterdam-based foundation dedicated to developing computer science education for primary school children aged four to 12.

“IBC is where the 4K 4Charity Fun Run Series began and each year, the people and companies who participate make this event an incredibly fun and rewarding experience for all,” said Laura Barber of AWS Elemental, co-founder of the series. “As our industry recognises the need — and seizes the opportunity — to expand its support for diversity and inclusion initiatives, we’re grateful for the generosity of IBC, our participants and sponsors who come together to support the important work of Heifer International and Stichting NewTechKids.”

Sponsors for the 4K 4Charity Fun Run at IBC 2017 include Aspera, an IBM company, AWS Elemental, ABOX42, Dolby Laboratories, Verimatrix, Brightcove, Conviva, Irdeto, Vizrt, ChyronHego, SVG Europe, association partner IBC, and media partners New Bay Media and Rapid TV News.
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