Quarter of Mexicans watch OTT, online video | OTT | News | Rapid TV News
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Mexico’s telecom authority (IFT) has revealed that over one in four people in the country are watching content over the Internet.

ift internet video 13 july 2017According to the Encuesta Nacional de Consumo de Contenidos Audiovisuales, free-to-air (FTA) remains the main source of video content for Mexicans, regardless of having a pay-TV or video-on-demand (VOD) subscription. 74% of the population regularly watches FTA, mostly for news programmes, soap operas and films.

Over-the-top (OTT) and online video platforms are growing as an entertainment alternative in Mexico, and are already used by 26% of the population, although is not clear how many users are actually paying for these services.

However, another report issued in January, highlighted that a third of connected Mexicans (only half of Mexico’s homes have access to broadband) are actually subscribing to a VOD service.

According to the IFT, YouTube is the leading online video platform, used by 90% of people watching content through the Internet, followed by Netflix (22%), Facebook and Claro video (7%).

Seven in ten online video users prefer to stream content on their smartphones, while 36% use their computers, 18% tablets and 16% connected and smart TVs. However, 87% usually watch online and OTT video at home, while 8% views video on-the-go.

Regarding genres, music videos are consumed by 45% of online Mexicans, 39% watch movies and 35% series.

And while over 80% of people watch FTA and pay-TV with other people, nearly 40% watch online and OTT video alone.