Orange launches new content division | Online Video | News | Rapid TV News
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In what it says will be a new entity created to strengthen both its programming presence and its historical partnership with CANAL+, telco Orange has created what it calls a reference point in its content policy.

orangecontent 12july2017With a direct line to the telco’s chairman and chief executive officer, Stéphane Richard, the new Orange Content division will have the mission of driving the group’s strategy in content and to act as a support for all the countries where the group is present.

It will bring together a large part of the current content division; the subsidiaries comprising Orange Studio, OCS and OPTV (Orange Prestations TV),  and provide assistance and support to the countries in which Orange is present, continuing strategic intelligence work — interpreting trends and the movements of industry players — which is already in place. The new division will be responsible for delivering international guidelines relating to content policy and will support the countries, including Orange France, in negotiations that are being conducted.

Launching on 1 September, Orange Content will have five key functions: strategic intelligence, in order to identify opportunities for the group and its countries; acquisition of rights, both through the negotiation of distribution agreements and agreements on premium rights or with studios; the management and development of a production/publishing unit bringing together Orange Studio and OCS or any other upcoming entity responsible for editing and production; creation, evaluation and implementation of proposals on new formats, new usages and innovative solutions in the field of content; and the monitoring the development of the countries’ content turnover through strategic planning, collaboration with the countries and the implementation of joint action plans, as well as the development of their profitability. The commercial and operational activities of distribution and content aggregation are located within each national entity, including for Orange France.

The strategy that will be implemented, particularly in the Europe region, will build on what has been developed in recent years, giving priority to what Orange wants as the widest possible distribution of the best content offers on the market, and investing in cinema and series via OCS and Orange Studio.

“Orange Content aims to guarantee the richness of our offer in France and abroad and to give more visibility and consistency to our offers in the field of content,” commented Richard.

The launch of the new unit will also see Orange and CANAL+ reinforce the distribution of CANAL offers for Orange TV customers. In the coming months, Orange will distribute a new CANAL+ Essentiel offer to its fibre customers, without commitment and at a competitive price. This new marketing model, specific to CANAL+ESSENTIEL on Orange Fibre, will, claims Orange, allow it to ‘enrich’ its promise of Orange Fibre and attract new customer targets for CANAL+ Essentiel.