Global TV subscriber growth stalls | Media Analysis | Business
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Despite gaining 3.46 million subscribers between them in the first quarter of 2017, the leading global TV services only increased their bases by 0.79%, comparing badly to the 6.9 million for the same period of 2016 (up 1.68%), according to informitv.

multiscreen 4july2017In the latest edition of its Multiscreen Index, examining the 100-leading multichannel television and video services that collectively account for around 430 million subscribing homes worldwide, the analyst identified modest gains in all regions. The Americas were up by 0.85 million; Europe, Middle East and Africa up by 0.21 million; and Asia Pacific gained 2.39 million subscribers. “Figures for the first quarter show the lowest rate of worldwide subscriber growth we have seen,” noted William Cooper, editor of the report. “There is still growth in the Asia Pacific region, but at a lower rate than previously.”

Nearly half of the services in the index reported net subscriber gains. The ten with the largest gains added 3.58 million between them while some of the greatest gains were as a result of reporting changes made by AT&T for PanAmericana and Sky Brasil. Organic quarterly gains were 1.13 million lower.

Looking at the key regions, the United States posted some notable falls. The ten leading services in the US reported total losses of 559,000 subscribers, with only Comcast reporting significant gains. AT&T reported the largest loss, with 233,000 fewer subscribers for its U-verse service, while its DIRECTV subsidiary reported no change, although it did not report numbers for its DIRECTV NOW over-the-top (OTT) offering.

By contrast, the leading operators in India gained at least 1.67 million subscribers between them, led by SITI, which added 800,000. It was a mixed bag in Europe: Canal+ lost 109,000 subscribers in France, while Sky gained 73,000 in Germany and 40,000 customers in the United Kingdom and Ireland.

The Multiscreen Index also showed that 95% of homes subscribing to the leading services have access to services that can be viewed on a screen other than the traditional television. In the Americas, 97% of services now offer a multiscreen service.