Netflix deploys Dolby Atmos | VOD | News | Rapid TV News
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In a huge boost to the audio standard, leading subscription video-on-demand service provider Netflix has announced the addition of Dolby Atmos support for selected parts of its output.

okja 13may2017Explaining the rationale for the move, the SVOD firm says that in creating the appropriate immersive environments and atmosphere that its subscribers need, sound is just as important, if not more important, than the picture itself. It adds that the right sound is a critical tool to extend the storytelling beyond the screen and draw audiences into the narrative.

“Imagine watching your favourite TV show or movie without the sounds that truly moved you and made you feel the impact of each moment,” explained chief product officer Greg Peters. “Much like how 4K and HDR bring more stunning and realistic visuals to the screen, Dolby Atmos delivers captivating sound that places and moves audio anywhere in the room, including overhead, to bring entertainment to life all around you, all in the comfort of your own living room. Imagine being surrounded by the sounds of the scene you’re watching - an airplane passing overhead, or the subtlety of the wind rustling tree leaves all around you. Having the extra dimension of immersive audio is a game changer for experiencing the realism of a story, and feeling like you’re a part of it.”

The Dolby Atmos offer will begin with Bong Joon Ho’s film Okja. The film, which caused no little controversy when it debuted at the Cannes Film Festival, and is which is now available globally on Netflix. Okja stars Tilda Swinton, Jake Gyllenhaal, Paul Dano, Giancarlo Esposito, Steven Yeun, Lily Collins, Devon Bostick, Daniel Henshall, Shirley Henderson, Hee Bong Byun, Je Moon Yoon, Woo Sik Choi and An Seo Hyun. Written by Bong and Jon Ronson, it is the story of a young girl (An Seo Hyun) who must risk everything to prevent a powerful, multi-national company from kidnapping her best friend, an animal named Okja. The film was produced by Plan B Entertainment, Lewis Pictures and Kate Street Picture Company in association with Netflix.

Dolby Atmos support will also be soon available for a select number of other Netflix titles. The initial set of titles planned to offer the enhanced audio format includes Blame!, Death Note, Bright and Wheelman.

Many of these titles will also be available in 4K and HDR. Dolby Atmos streaming is currently supported on Microsoft’s Xbox One and Xbox One S. Support for 2017 LG OLED TVs — which have built-in Dolby Atmos capabilities — will be added.