ALTBalaji joins the cast of Opera TV | OTT | News | Rapid TV News
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India’s ALTBalaji is now distributing its original digital entertainment worldwide, following a deal with Opera TV.

ALT Balaji 28 June 2017Over 250 hours of ALTBalaji content will now be available on all smart TVs, Blu-ray disc players and set-top boxes (STBs) powered by Opera TV, and subscribers will also be able to access the service using the Opera TV store.

Since its launch on 16 April 2017 with six original Indian shows, ALTBalaji claims its over-the-top (OTT) video app has been downloaded over three million times and attracted subscribers from more than 75 countries.

“It gives us immense pleasure to partner with Opera TV as our content will be accessible for viewers on smart TVs as well as other platforms like Blu-ray disc players and set-top boxes. As per statistics, 29% of all TVs are smart TVs, and 93% of smart TV owners connect their TV to the Internet. The wider offering and the intensive use of video-on-demand content, fuel this development,” said Sunil Nair, COO, ALTBalaji.

“Our aim is to provide a seamless and enjoyable user experience through our integration with Opera TV and making available our shows on the connected screens,” he added.

Aneesh Rajaram, CEO, Opera TV, said: “Today, a majority of our smart TV audience use OTT apps for watching movies and original shows and this partnership ensures that they’ll continue to avail of the best of entertainment through a hassle-free experience”.

ALTBalaji, the video-on-demand (VOD) service from studio Balaji Telefilms, currently offers subscribers the Indian language shows DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa sii Wafaa, Romil and Jugal, The Test Case and Maya Thirrai — the first Tamil original digital show to the portfolio. It plans to launch 32 original shows in four Indian languages before the end of 2017 and dub its Hindi content into regional languages by September.