PeerLogix teams with Neustar for digital video targeting | OTT | News | Rapid TV News
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Over-the-top data tracking company PeerLogix has partnered with Neustar to enable clients to offer highly targeted cross-channel advertising campaigns.

neustar 24 June1The provider of real-time information services, will help Peerlogix expand its data distribution to data management and demand-side platforms. PeerLogix’s non-subscription based over-the-top (OTT) audience data will now be available to drive programmatic campaigns via data management and media platforms.

“Marketers want to use their CRM data for better targeting and activation across all devices and channels, but to do that, they need to be able to on-board it accurately and with maximum reach,” explained Neustar vice president, product marketing, marketing solutions, Julie Fleischer. “Neustar Data Onboarding, which is grounded in identity resolution across people, places and things, gives marketers what they need to activate their audiences across multiple channels, screens and formats. PeerLogix selected us to assist their clients in creating lasting customer experiences through better segmentation, digital targeting, and improved media campaign performance.”

Added PeerLogix CEO Ray Colwell: “Until now, a unified approach for targeting across OTT  audiences has been a large challenge for advertisers. Together with Neustar, we are empowering an industry historically fraught with data silo and now brands will be able to precisely target based on specific television show, genre, film, actors and actresses, musical artists, and many other custom audience types increasingly in high demand”.

Neustar aims to provides accurate and continuously updated consumer segmentation information, which supplies advertisers with the necessary data-driven insights needed to deliver personalised marketing with consistency, claim the companies. Combined with PeerLogix, clients will be able to use precise audience segmentation capabilities in the media and entertainment vertical for execution across multiple channels such as social, mobile, display and retargeting.